耀世娱乐

Reprinted on September 8, 2006, general No. 048, lighting

After more than ten years of development, Changzhou Zou District lighting market has become one of the largest lighting wholesale distribution centers in China. It gathers lighting manufacturers and merchants from all over the country and enjoys a high reputation in the industry. Changzhou mingjiahui Electric Appliance Co., Ltd. has grown into a famous historical and cultural city in Jiangsu Province, a bright pearl in Changzhou, after four years of market trials and tribulations since its establishment in December 2002.

As the name implies, "mingjiahui" is a collection of famous products. It not only gathers many well-known lamps and lanterns brands at home and abroad, but also successfully creates "Wutian lighting" of mingjiahui, a "recognized famous brand product in Jiangsu market", with professional concept and unique management mode. The products have not only passed the international IS09001, "CCC", "CQC" and other product quality certification,

It was also awarded "national enterprise with stable and qualified product quality" by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China, and was designated as "inspection free enterprise" by Changzhou Administration for Industry and commerce. With high-quality products, scientific and reasonable lighting solutions and good services, it has won the favor of many merchants and has been widely praised by people in the industry in the lamp city, East China and even further. In just four short years, the young mingjiahui has made remarkable achievements, and its growth has attracted the attention of the industry. Therefore, our reporter made a special trip to visit Mr. Fan Shicai, general manager of Changzhou mingjiahui Electric Appliance Co., Ltd.

Build your own brand with professionalism

In the mingjiahui Office of the lamp city in Zou District, I met the busy general manager fan. At first sight, the reporter felt that Mr. Fan not only has the ability of a businessman, but also has the elegance of Jiangnan people, and is filled with a faint cultural atmosphere. It is learned from the exchange that since the establishment of mingjiahui, its production and operation are mainly focused on the manufacturing and sales of industrial lighting and outdoor lighting equipment. This is mainly because Changzhou has always been the production base of industrial and mining lamps. Mingjiahui adheres to this characteristic industry, and the industrial lighting produced is far ahead of the industry. While committed to production, mingjiahui also settled in Zou district and concurrently engaged in the wholesale sales of complete sets of light source electrical appliances of "Philips", "Shanghai Yaming light bulb factory Co., Ltd." and "Ya", "1923", "YL" and other brands.

Facing the high-quality demand of the engineering lighting market, mingjiahui has a keen insight into the market opportunities, constantly adjusts the product structure, and develops from a single supporting assembly to a deeper and higher-level product production. Based on the market demand and professional knowledge, a series of processes from product design, trial production to production are managed and produced in strict accordance with the requirements of international and national standards, so as to truly meet the needs of the market.

The brand of mingjiahui relies on the production of professional lighting electrical products and professional R & D and design personnel. A senior and exquisite professional and technical team has been specially established. The quality of its members is above the level of junior college education. The high-level technical leaders have grown up in the 1990s. They have long been devoted to the forefront of the lighting industry. The R & D laboratory and production workshop are equipped with advanced experimental and testing equipment, which lays a solid professional foundation for the production of high-quality products and ensures that the R & D products not only have reliable quality assurance, but also follow the pace of the times.

At present, while building brand products, mingjiahui also provides scientific and reasonable lighting solutions with a professional perspective, focusing on systematic and scientific lighting scheme design, high-quality and reliable lighting design and manufacturing, and comprehensive services for construction and installation projects. During the interview, the reporter saw that a thick tender document of mingjiahui was enough to witness the brand construction of mingjiahui. According to the above document, Changzhou mingjiahui Electric Appliance Co., Ltd. delivered the lighting fixtures on time according to the contract, and quickly organized the construction personnel to install and debug according to the design requirements to ensure the completion of the project. After one year's operation inspection, all lamps and lanterns operate normally without damage. Due to the busy production tasks of the company and high requirements for night lighting, the color rendering and illuminance of Wu Tian lamps and lanterns meet the original design requirements and ensure the lighting requirements of all sections of the workshop. Provide complete solutions for engineering lighting

Now mingjiahui has strong technical force, advanced equipment, complete varieties and specifications, high product quality and first-class service level.

Win the favor of society with quality

How much profit a product can bring to an enterprise ultimately depends on the extent to which it represents the actual and potential needs of consumers. An enterprise should constantly develop a series of high-quality products, which are mainly reflected in the utility, quantity, characteristics and style of the products to meet the needs of life and help improve the quality of life.

Mingjiahui not only pays attention to cultivating brand awareness, but also strengthens the quality management system. Under the call of general fan, the leader of mingjiahui, The quality objective of "the one-time pass rate of the products is more than 98%. While actively obtaining the international IS09001:2000 quality certification, the company applied for the" CCC "national compulsory certification of industrial lighting lamps, fixed fluorescent lamps, embedded grid fluorescent lamps, garden lawn lamps and the" CQC "certification of road lighting lamps in the China Quality Certification Center.

Within the company, comprehensive quality management is provided, and a complete set of management rules has been established from the aspects of administration, operation, production and manufacturing, raw and auxiliary material procurement, forming a complete quality management system. The quality department of the company strictly complies with the relevant national product technical standards, strictly performs the established matching and warehousing inspection of key components in the product manufacturing process, and effectively controls the unqualified phenomenon of the matching center. The quality inspection personnel shall strictly observe the product off-line, visual inspection of packaging, power on work test, high voltage resistance test and grounding resistance test. It ensures the high efficiency, long life and maintenance free operation of the products, so that customers can truly experience the quality of the products. It was awarded the "national enterprise with stable and qualified product quality" by the State Administration of quality inspection. The Jiangsu market product quality supervision and investigation office, the Jiangsu famous brand Promotion Association, and the Jiangsu March 15 rights protection complaint supervision and tracking investigation office jointly awarded the Wutian brand as the "recognized famous brand product in the Jiangsu market", At the same time, it also obtained the "inspection free enterprise certificate" issued by Changzhou Administration for Industry and commerce, which was at the forefront of its peers at that time.

Win the trust of customers with services

When customers buy goods, in addition to the quality and price of the products, the more important thing is service. In particular, lighting products as a special commodity, its pre-sales, sales and after-sales service is particularly important. With the increasingly fierce competition in the market of lamps and lanterns, more customers will be lost only by price competition without service. Therefore, it is an effective way for enterprises to pay attention to service adjustment and strengthen service extension.

Mingjiahui, with a superb technical team, has formed a large customer group with long-term cooperation by virtue of excellent cost-effective professional services. International famous brand enterprises "Philips", "Ge", "Taiwan Xuguang" and "Shanghai Yaming light bulb factory Co., Ltd." have all selected mingjiahui enterprises as commercial and technical partners and awarded "customer service center". In view of the company's leading technology and superior quality, it has successively won the bid for major lighting projects such as Southeast automobile, Chengfei group, Xugong Group, Taiji group, Huanghe whirlwind, Weigang group and Huaigang Group Co., Ltd., and its products and services have been well recognized.

Changzhou Jinling Jiangnan Hotel is a "five-star" standard decoration project. After using mingjiahui's Wu Tian lamps and lanterns, he wrote a thank-you letter saying: "mingjiahui has won the praise of the project management with its professional design concept, excellent product quality and honest service commitment, and met the requirements of the project construction."