耀世娱乐

Reprinted on April 2, 2010, the third cover of the 381 "ancient town lighting" was collated by our reporter yuan Kun 

Manufacturers should give more support to businesses

Fan Shicai, chairman / general manager of Jiangsu mingjiahui Electric Appliance Co., Ltd 

At present, there are many unfair cooperation between agents and manufacturers in the lighting industry, and agents are often on the weak side. In my opinion, the agent should maintain an equal and win-win relationship with the manufacturer. If the manufacturer loses the support of the agent and cannot push the product to the market, the agent loses the support of the manufacturer and loses the business opportunity. The relationship between the manufacturer and the agent is like the relationship between fish and water.

Every industry has its own rules, and the lighting industry is no exception. The game is not the game of any manufacturer or agent, which will only become a one-man show. Although manufacturers are on the strong side, under the current economic environment, manufacturers should give more understanding and support. For those manufacturers who are perfidious and break bridges, their reputation will eventually be ruined and their business will decline. The economy has just recovered, and many lighting dealers are now doing business with bank loans. It is no doubt that the manufacturer's unreasonable and arbitrary removal and replacement of dealers will force the agent to a dead end. Even if the sales task is imposed for various reasons, it is also a breach of faith. Such a manufacturer will ultimately damage itself and lose the partners who have worked together for it for many years.

Although the agent is in a weak position, it also has many advantages. Any agent has the factors of time, location and people. They have the local social background, human resources and capital advantages. The manufacturer ignores the interests of the agent and will lose the brand in the local market. It is inevitable that there will be conflicts of interests in doing business. Both parties should also value harmony. Manufacturers should examine their own positions and do not harm loyal dealers. China's market is very large. Only by working together for win-win results can we make the brand bigger and stronger.